For as long as commercial flights have been around, airports and vendors have offered products and services to improve the traveler’s experience. Naturally, the promotion of these services became a secondary market within the airport and that’s how we got to where we are today. Advertising is everywhere as vendors all vie for their piece of the traveler’s time and money.
Digital signage in airports allows advertisers to extend their reach across the terminal. It also allows them an opportunity for direct interaction with the individual. Using technologies such as touch, facial recognition, and Bluetooth beacon, brands can serve contextually relevant content on a person by person basis. The best part is, the display owners, whether that be the airport facility owner or the advertising media companies, can increase their revenue with multiple ads on a single digital display.