MRI recently formed a multi-year partnership with Ingenuity Sun Media as the exclusive digital media provider for NASCAR events hosted by the International Speedway Corporation. Together, MRI and ISM have deployed a digital network called “ISM Vision, Powered by BoldVu®”. The network includes LCD and LED displays spread across twelve tracks around the United States.
In this new digital media program, MRI provided their 4K 86″ LCD display that operate at 6000 nit brightness in direct sunlight. This is the first major deployment of the newly released Gen-11 BoldVu® XT series of outdoor LCDs. This initial deployment of displays are mobile and can be moved around the track to reach the right audience at each event. These displays will appear at each venue throughout the entire racing season.
BoldVu® XT outdoor LCDs are commercially available through MRI’s authorized reseller partners.