STOP FOR THE FUEL. RETURN FOR THE CONVENIENCE.

Make your pump station signage work for you. Use digital to sell ads and create a unique c-store experience. 

THE CONVENIENCE OF DIGITAL

Gas stations have an unfair advantage. Unlike retail stores that only draw the frugal shopper with discounts and sales, or movie theaters that rely on showing the best films to get customers through the door, gas stations are frequented by the commuting public multiple times per month. The biggest challenge is getting those customers to come inside the convenience store to make a purchase.

For decades, pump-top advertisements and window posters have been used to point and lure people toward the c-store. When done correctly, these have proven effective tactics to increase in-store transaction rates.

A new world of advertising and promotions at convenience stores has opened up with highly visible, digital signage at the pump, outside and in the store. C-store operators can generate revenue by selling storefront ad space to brands carried in their store and they can sell more of the items they stock. With digital they can sell the same space multiple times and control the content remotely from a network operations center.

Like a sparkling clean restroom in a roadside gas station, the digital promo experience will make travelers put your rest stop on their map.

DIGITAL IS GOOD FOR BUSINESS

IN-STORE PROMOTIONS

Promote hot coffee and fresh-baked donuts to the cold morning commuter that needs a fill up. Digital signage lets you swap content from a central location. That saves you from manually changing signs when it’s snowing out there.

BRAND ADVERTISING

The big brands pay money to put their product promotions anywhere they can get a consistent audience. Your customers are only 50 feet away from a purchase, that makes your advertising space a very easy sell to the right brands.

CUSTOMER SATISFACTION

When a casual customer is converted to your store and starts bringing others along, that’s the network effect. Digital signage brings your store into the digital age and that’s important for the young, internet-connected generations.

C-STORE LCD DISPLAYS

Pique their interest, point them in the right direction, and draw them in. That’s the objective of product promotions at the gas station and convenience store. The best display solutions for the job will be bright, durable, and built to last. LG-MRI’s digital LCD displays are designed on these three pillars. Here are the best products for the C-store environment:

  • 27″ or 32″ PumpVu™ – outdoor double-sided display mounted above/on the gasoline dispensers
  • 55″, 75″, 86″, 98″ BoldVu® – single or double-sided, outdoor display mounted to a wall or free standing in front of the store, or as part of the street side monument sign

Learn more about digital displays at gas stations and convenience stores.

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