Bus shelters were once boringly functional affairs, built solely by municipal governments as a public service. Then in 1969, two billboard advertising companies joined forces to form a company called Adshel and began supplying bus shelters to cities for nothing but the right to display advertising on them.
In the early 1980s, bus shelter ads got their big break when Adshel launched a campaign for a fictional product and promoted it solely through the bus shelters. Market research revealed an impressive awareness of this product among the general public, which proved they were definitely on to something with this street furniture thing.
In today’s world, bus shelters and advertising contracts work in much the same way they started out half a century ago. With contract terms extending out as far as 10 or 15 years, media companies turn to long-life BoldVu® displays that seamlessly integrate into their bus shelter structures.