The honor of playing home base to business people, vacationers, and weary travelers is a privilege unique to the hospitality and hotel industry. In an effort to make that experience as comfortable as possible, every year billions of dollars are committed to improving amenities, restaurants, and service across these venues.
Hotels are leveraging the capabilities of digital display technology to improve the guest experience, while also realizing previously unseen financial benefits. Digital displays in the lobby provide entertainment during the check-in process. They promote hotel services, special offers, and local area information.
Hotels are also selling ad space on their displays to local restaurants and entertainment venues, which helps guests find better places to dine and enjoy their evening, while generating additional advertising revenue for the hotel.