BUILDING THE HOME AWAY FROM HOME.

The business of hosting vacationers, business professionals, and weary travelers is better than ever with high-tech digital displays.

GOING DIGITAL IN HOTELS

The honor of playing home base to business people, vacationers, and weary travelers is a privilege unique to the hospitality and hotel industry. In an effort to make that experience as comfortable as possible, every year billions of dollars are committed to improving amenities, restaurants, and service across these venues.

Hotels are leveraging the capabilities of digital display technology to improve the guest experience, while also realizing previously unseen financial benefits. Digital displays in the lobby provide entertainment during the check-in process. They promote hotel services, special offers, and local area information.

Hotels are also selling ad space on their displays to local restaurants and entertainment venues, which helps guests find better places to dine and enjoy their evening, while generating additional advertising revenue for the hotel.

As with anything high-tech, there are enterprise leaders and then there is everyone else. With the sheer volume of guests visiting hotels every year, it is absolutely pertinent that the technologies deployed within these properties are world-class and absolutely dependable. These displays should be connected to a network operations center where they are controlled and monitored 24/7 for correct playback and operation.

Equally important is that the display be absolutely stunning in visual clarity and image quality. An LCD screen that is almost unreadable under ambient light is a failure on all fronts. Hotels should only deploy displays that build the brand’s reputation and contribute to a memorable home away from home guest experience.

VALUE GAINED AND DELIVERED

SERVICE PROMOTION

Having your check-in clerks educate guests on the other products and services available in the hotel often comes off as overtly salesy. Using digital signage to offer special promotions is a much more tactful and effective way inform them of your offerings.

ADVERTISING REVENUE

The local economy of restaurants, movie theaters, and shopping centers ride the wake of highly trafficked hotels bringing guests into the area. Rotating ads in hotel lobbies are sold at premium prices to local businesses. As the asset owner, you can choose who can and cannot display ads in your hotel.

ENGAGING WAYFINDING

Huge hotels aren’t always easy to navigate. Digital signage with a touch screen interface allows guests to get a detailed map of all the services you offer and help them plan the best routes so they don’t get lost along the way.

WHICH DISPLAYS ARE BEST IN A HOTEL?

Standard LCD televisions work fine in darkened hallways and sitting rooms, but for the grand entrance, glowing in sunlight you need a purpose-built, ultra bright display. The best display for your hotel drive-in and check in areas include:

Find out more about digital displays in hospitality and hotels.

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