Westfield Century City

Westfield Century City

Westfield Century City

The 1.3 million square foot open-air facility is a flagship property of Westfield Corporation and offers a luxury shopping experience.

First opened in 1964 as Century Square Shopping Center, Westfield Century City has been entirely re-imagined as a high end mixed-use development anchored by giants in the retail, dining, and entertainment industries.

In 2017, Westfield Corporation contracted to set up a network of interactive kiosks using BoldVu® display technology. Each kiosk employs a 55in. double-sided BoldVu® panel with touchscreen, all seamlessly integrated with a free-standing mount, accented with custom tile inlays. The displays produce 3500 nit luminance to ensure visibility under Los Angeles’ endless sunshine. Content on the touchscreen kiosks includes media advertising and a custom wayfinding application developed by Westfield for the Century City property.

Project Detail

Mixed-use development

Los Angeles, CA

55in. BoldVu® Double-Sided with Touch

Interactive wayfinding, concierge, and media advertising

Gallery

Challenges

Ultra-sunny skies
High ambient temperatures
Direct solar exposure
Responsive touchscreen

Solutions

55in. BoldVu® Double-Sided
InfiniteTouch™ Touchscreen
Custom tile inlays

Results

Deployed in 2017
14 digital faces @ 3500 nit luminance
Thousands of interactions per month

“With a curation of the very best in fashion, chef-led restaurants and fresh food, health and wellness amenities, art, music, and entertainment all coming together in a setting that celebrates the best of the Southern California lifestyle, Westfield Century City will be like no other place in Los Angeles.”

William Hecht
US COO, Westfield Corporation

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