The presence of digital signage inside QSRs has been steadily increasing as franchises realize the opportunities of a connected display. Gartner research shows that digital menu technology improves order accuracy and speed, increases promotional item sales, improves the guest experience and increases revenues.
With 70% of business coming from the drive-thru, the next big step for owner/operators is to replicate the digital experience outside. However, outdoor LCDs do present some unique challenges. You can’t simply take an indoor menu board outside and expect it to work. It’s not durable enough to withstand adverse weather conditions. It’s not bright enough under daylight sun. It’s off-angle visibility is non-existent . And it’s not able to regulate temperature to keep internal components from overheating or freezing. Outside is a whole new challenge.