Retail and Shopping Malls 2016-10-20T13:47:26+00:00

ELEVATE YOUR RETAIL GAME WITH DIGITAL.

Every square foot in the retail experience is designed to convert casual browsers into paying customers. Do it better with digital. 

MALLS & OPEN AIR RETAIL

The shopping mall was originally conceived of as a community center where people would converge for shopping, cultural activity, and social interaction. As the popularity of shopping super-centers grew, media companies and advertisers all-too-quickly jumped at the opportunity to get in front of these high-traffic audiences with their branded content. Mall-wide advertising generated a new source of revenue for mall owners which has only increased as the connected world paves the path for high-tech digital displays in the shopping mall.

Digital displays in shopping malls and open air retail centers are used to create impressions and influence the buying behavior of shoppers. The real advantage of digital is that the displays can show multiple rotating ads in the same space. This preserves the aesthetics of the mall, without the advertisements becoming too overbearing.

The newest displays are touch-enabled wayfinding tools. With this form of direct interaction, advertisers can leverage high-impact touch points on consumers and engage in a new ways.

Because shopping malls are at least partially lit via skylight and open air retail centers get direct sun, it is important that digital displays are built for high-visibility and longevity in this exact environment. The volume of foot-traffic and touch interaction with wayfinding displays also requires that the digital signage be protected from dirt, dust, and potential vandalism.

In this environment a purpose-built display designed to the specific needs of the retail center is what LG-MRI builds from the ground up. With the right displays, shopping malls can increase revenue, provide helpful wayfinding, and elevate the customer experience.

THE ROI OF DIGITAL IN RETAIL CENTERS

INCREASED AD REVENUE

Static posters display one message, without any interaction, for days or weeks on end. Digital displays allow for rotating ads, with full HD motion video, touch screens, and internet connectivity. Increase ad rates, ad space, and ad impact with digital.

CENTRAL CONTENT MANAGEMENT

Rather than needing a team of field techs to swap out paper ads every few weeks, digital displays allow for automated content switching from a central command center. Add to that the ability to day-part ads, promote special events, and serve dynamic content on the fly, the upside is clear.

THE WOW FACTOR

Just as the movie theater that delivers a meal to your seat, so does the well-choreographed digital experience make the customer’s visit one they’re likely to remember and repeat. Nothing helps shape an environment better than contextually relevant digital signage.

LCD DISPLAYS IN RETAIL

Shopping centers need displays that are rugged, dependable, low maintenance, and beautifully bright. LG-MRI’s BasicVu® line of free-standing and wall-mounted LCD displays are engineered to enhance the shopping experience. The best configurations include:

Learn more about how digital displays can enhance the shopping experience.

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