DIGITAL IS THE NEW KING OF STREET FURNITURE.

10-year LCD displays pay for themselves in less than 1. Get with the program, make the switch to digital.

GOING DIGITAL IN STREET FURNITURE

Bus shelters and news stands were once boringly functional affairs, built solely by municipal governments as a feigned attempt at a public service. Then in 1969, two billboard advertising companies joined forces to form a company called Adshel and began supplying bus shelters to cities for nothing but the right to display advertising on them.

In the early 1980s bus shelter ads got their big break when Adshel launched a campaign for a fictional product and promoted it solely through the bus shelters. Market research revealed an impressive awareness of this product among the general public, which proved they were definitely on to something with this street furniture thing.

In today’s world, bus shelters and other street furniture are being transformed into digital, interactive experiences leveraging the power of data connectivity, cameras, touch screens, beacon, and NFC technology. High-resolution, outdoor LCD displays provide advertisers the ability to connect with viewers in a contextual and relevant manner never before possible with static displays.

THE ROI OF DIGITAL

INCREASED AD REVENUE

With the ability to serve multiple ads from the same digital display property, media companies can increase advertising revenue many times over. Using double-sided displays multiplies those gains.

REMOTE CONTENT MANAGEMENT

Instead of sending out the field team to swap out static ads every 28 days, digitally connected displays allow for automatically scheduled content changes from a remote control center.

A WIN FOR THE CITY

When submitting bids to the local municipality for the advertising contract, media companies using digital displays can offer their network of displays to function as an emergency alert service – static ad companies can’t compete.

THE RIGHT LCD DISPLAY

The biggest out of home media companies rely on these LG-MRI displays for their street furniture applications:

Interested in LCD displays for street furniture? Let’s talk about it. 

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