Transit 2016-10-20T13:19:56+00:00

MAKE AN IMPACT EVERYWHERE THEY GO.

Millions rely on public transit systems to get around. Get your message in front of the commuting public. 

GOING DIGITAL IN TRANSIT

Over 50 years transit advertising has found its way onto every object where people affix their gaze – bus shelters, street benches, trash cans, news stands and more.  However, no display medium has ever been so monumentally successful as the billboards and signage used in train and subway stations across the world’s metropolitan cities. Media companies that own thousands of advertising spaces across the rail systems of the world pull in major money by leasing that real estate to big brands that want to reach even bigger audiences.

Today’s technology landscape allows media companies and advertisers alike to make more out of their advertising properties. Digital signage multiplies media companies’ ad spaces, by allowing for rotating content from a single display. Advertisers gain the ability to serve dynamic content that changes based on ambient weather conditions, time of day, local events, and even the spending behavior of viewers with Bluetooth connected smartphones.

Of course, digital displays in highly-trafficked transit stations have some base requirements that a standard LCD television just isn’t going to meet:

  1. The displays must handle heavy amounts of dirt, exhaust, and brake dust.
  2. They need to operate in low and high ambient temperatures, along with fluctuations in humidity.
  3. They have to be easy to install and service in-place because traffic doesn’t stop for repairs or maintenance.
  4. They have to be built to last. With 10-25 year advertising contracts, media companies shouldn’t continually shell out money to replace their displays.

With a display that satisfies these requirements, media companies stand to gain a lot by offering digital advertising spaces to brands looking to connect with the everyday traveler.

THE ROI OF LCD DISPLAYS

INCREASED AD REVENUE

Being able to serve premium, interactive content allows display owners to increase ad rates. Automatically rotating content every 6-10 seconds multiplies ad faces, without the expense of additional real estate.

REDUCED OVERHEAD

Rather than manually changing ads every 4 weeks with in-field technicians, digital displays allow for remote content management that can be scheduled out months in advance and automatically swapped without on-site personnel.

MORE THAN ADVERTISING

Digital, connected displays in transit systems can be used for wayfinding, next train info, public service announcements, and interactive content – all of which put your offering to the transit authority above the guys using static posters.

THE RIGHT LCD DISPLAY SOLUTIONS

The leading outdoor media companies rely on these LG-MRI displays for their transit system deployments:

Learn more about how digital displays in transit venues can multiply your advertising revenue.

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