Over 50 years transit advertising has found its way onto every object where people affix their gaze – bus shelters, street benches, trash cans, news stands and more. However, no display medium has ever been so monumentally successful as the billboards and signage used in train and subway stations across the world’s metropolitan cities. Media companies that own thousands of advertising spaces across the rail systems of the world pull in major money by leasing that real estate to big brands that want to reach even bigger audiences.
Today’s technology landscape allows media companies and advertisers alike to make more out of their advertising properties. Digital signage multiplies media companies’ ad spaces, by allowing for rotating content from a single display. Advertisers gain the ability to serve dynamic content that changes based on ambient weather conditions, time of day, local events, and even the spending behavior of viewers with Bluetooth connected smartphones.